The second characteristic of small IPs is that they can create a scene and gather people.
Good works speak for themselves, yes, HE Tuber but the half-life of good works is getting shorter and shorter. It can be measured in days and weeks. Even if it is a temporary hit, there will not be much retention at all.
On the contrary, the meaning of the field is objective and realistic. Whether it is an online group field or an offline human field, they are all forms of energy gathering. Creating a field is like an incense burner in a temple. The incense lingers for ten miles and the field is full of life. , people have the endorsement of the scene.
When an IP and a field form an equivalent linkage, the field is more durable than people,
and the exchange between fields is the synergy and mutual assistance between energies.
It is difficult to build a market. If you are impatient, you will decline quickly, and if you are not impatient, you will be embarrassed. Everyone has his own troubles, and different stages also have specific problems that need to be solved at different stages.
My idea of solving the problem is very violent: in the face of absolute numbers, everything can be ignored, which may not be suitable for most people.
The third characteristic of small IP: limited quantity and strong trust.
According to inertial experience, in any accurate proposition circle, the number of high-quality decision-making groups (those above directors and above who are willing to Socail) is only 5,000-50,000 people, which is approximately equivalent to 10-100 groups. If you expand one layer further outward, there will be 200,000 people.
The impact of small IP is limited, but its energy is unlimited, because it has a substantial impact on industrial decision-making, and even directly interferes with transaction performance.
In particular, the critical impact on key nodes.
The fourth characteristic of small IP: low burst, sustainable.
The extravagant hope of popular products is like an antique thought from the past era. What about popular products? Apart from the superficial excitement of billions and the stimulation of undue personal desires, it has no practical commercial significance, and the hit items are almost impossible to copy.
Small IPs will be more objective and calm. No matter whether they are themselves or the industry, only by maintaining quality control output at an appropriate density can they create a reliable and stable IP image.
Two ways to change.
One is primary realization. With a small IP, there is naturally the value of product promotion, cross-border marketing, pimp brokering, knowledge payment, and training consulting value. These are all basic results, and you can live well with conventional tricks;
One is in-depth service. If you can connect with an in-depth and professional service team, the imagination you can conceive will be diversified. The end of traffic is selling goods, and the end of selling goods is brand. From small IP to big brand, it is also another dimension of advancement.
If you retreat, you will have a small but beautiful life, if you advance, you will become the cornerstone of wide-area business.
